*All applications are private and seen only by Bret Johnson & the DreamJobbing Team.
ABOUT THE MENTOR: Managing Partner at NKG Beverage Consulting + President of CUBAMERA Music, Bret Johnson
Bret Johnson is the Co-Founder/Director of NKG Beverage Consulting, where he spent 2 years consulting/brokering for GT's Kombucha with current clients: NEFT Vodka & Health-Ade Kombucha. He also brokered a brewery alliance between BBC (NZ) and Ninkasi (USA) creating Beautiful Trouble IPA that just received a Gold Medal in New Zealand. Additionally, he is the President of CUBAMERA, an organization that is creating multi-day festivals in Havana to celebrate the collaboration of arts and music by bringing artists together for concerts and educational workshops. Johnson is an expert in sponsorships, brand partnerships, beverage sales, and brand marketing. Read below for his adventurous and interesting bio- curating a career to fit his lifestyle.
Johnson officially began in beverage in NorCal at Roaring Lion Energy Drink in 2002 then switched to Rockstar Energy Drink in 2004. Quickly moved to Denver to open distribution in the Midwest, then Seattle/Portland as VP of Sales/Marketing PacNW until 2011. In that role he was the only regional manager that created an annual marketing budget of $500K and collectively sold over 10M cases during his tenure. Johnson was then asked to be VP of Field Marketing for Pabst Brewing Co. for one year where he created structure and accountability for all event sponsorships with 30 FMM's and wholesalers. In early 2015 created NKG and became a principal in Kombucha On Tap, LLC (KOT), a SoCal distributor and installer for kegged kombucha, juice, cold-brew coffee, and the necessary kegerator systems.
Johnson began his on-camera career in 1995 at MTV then as a Host/Producer at Planet X TV (the longest running action sports TV series) and continued to appear, host and/or produce shows/segments for Fox Sports Net, Outdoor Channel, CBS, USA Network, Discovery Health, NBC News, plus the inaugural Warped Tour Radio Show. He worked on events such as: Aspen Jazz Festival, MTV Sports & Music Festival, Telluride Film Festival, New Orleans Jazz Fest, Bumbershoot, X-Games, and Burning Man.
With a degree in Exercise Physiology, Johnson has kept a healthy balance throughout his career and helped many others achieve their life goals. He was a contracted Fitness Expert for Men's Health Magazine, a sports model for several brands, and has consulted for Gibson Guitars, GoPro and Spin Magazine while weaving in sponsorship sales and marketing strategies for numerous event properties.
Bret is available for a 15 minute, 5 question interview with an interested student in learning about a diverse, exciting career path in consulting and brand marketing.
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Bret Johnson has worked with leading brands as an expert in brand marketing. He has worked with and consulted Men's Health Magazine, Gibson Guitars, and GT's Kombucha. If you are a student interested in learning more about a career in brand partnerships and marketing, submit a one-minute video application on this page.More info